
PPC
How Does Google Ads Work? A Plain-English Guide
How Google Ads actually works, explained simply - the keyword auction, Quality Score, campaign types, what you pay, and how to measure whether it's working.
2 posts

How Google Ads actually works, explained simply - the keyword auction, Quality Score, campaign types, what you pay, and how to measure whether it's working.

A clear breakdown of what Google Ads cost in the UK in 2026 - typical click costs, monthly budgets, agency management fees, and what actually drives the price.
Tell us what you are trying to fix. We will tell you straight whether we can help, and what it would take.
Creating exceptional digital experiences that drive results and inspire action.