How Does Google Ads Work? A Plain-English Guide
How Google Ads actually works, explained simply - the keyword auction, Quality Score, campaign types, what you pay, and how to measure whether it's working.
We don't just
market businesses,
we solve their problems
Strong, trust-based relationships that drive growth. Exceptional, results-driven solutions tailored to each client's unique needs.
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We're ALP - growth, honestly done.
A creative & performance marketing agency for ambitious brands. No fluff, no jargon - just strategy, craft and intelligent systems that compound results.
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50+
Happy Clients
200+
Projects Shipped
10+
Years Experience
50+
Happy Clients
200+
Projects Shipped
10+
Years Experience
Performance First
Strategies built around measurable growth, not vanity metrics.
AI-Powered
We blend proven marketing with modern AI to move faster and smarter.
True Partnership
An extension of your team - honest, transparent, accountable.
50+
Happy Clients
200+
Projects Shipped
10+
Years Experience
Performance First
Strategies built around measurable growth, not vanity metrics.
AI-Powered
We blend proven marketing with modern AI to move faster and smarter.
True Partnership
An extension of your team - honest, transparent, accountable.
Our Services
Why ALP
Strategic partners in digital growth - expertise, innovation, and genuine care for your success.
300%
Average ROI Increase
Results-Driven Approach
Every strategy is backed by data and built to move the numbers that matter - not vanity metrics.
Our Kitchen
10+
Years Experience
Expert Team
Certified specialists across every digital channel, staying ahead of algorithm changes and industry shifts.
Our Team
100%
Custom Strategies
Tailored Solutions
No templates, no guesswork. Every strategy is built specifically for your business, audience, and goals.
Proven Track Record
500+ Successful ProjectsFrom startups to enterprise clients, we've delivered exceptional results across industries and markets.
Ready to grow with a team invested in your success?
Let's TalkThe Blog
Here's the blog, you might find something in here useful. Perhaps just some 🚽 reading? Save for later...
How Much Do Google Ads Cost in the UK? (2026 Guide)
A clear breakdown of what Google Ads cost in the UK in 2026 - typical click costs, monthly budgets, agency management fees, and what actually drives the price.
How Much Does SEO Cost in the UK? (2026 Pricing Guide)
What does SEO cost in the UK in 2026? Clear pricing for freelancers, agencies and retainers, plus costs by business size and industry, and how to budget.
How to Do an SEO Audit (Step by Step)
A beginner-friendly, step-by-step SEO audit you can run yourself. Check the technical basics, content, and authority, then turn findings into an action plan.
How to Do Keyword Research for SEO
A beginner's guide to keyword research. How to find the terms your customers search, judge volume and difficulty, group keywords into pages, with a worked example.
What is Local SEO and How Does It Work?
Local SEO helps your business show up when people search nearby and in the Google map pack. Here is how it works, plus a practical checklist to rank in your area.
SEO Featured
What is SEO? A Beginner's Guide
A plain-English beginner's guide to SEO. What search engine optimisation is, how Google decides what to rank, the three pillars, and how to get started.
What is Technical SEO? A Simple Guide
Technical SEO is the foundation that lets search engines crawl, understand and trust your site. Here is what it covers, the basics to get right, and how to check them.
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