How Does Google Ads Work? A Plain-English Guide
How Google Ads actually works, explained simply - the keyword auction, Quality Score, campaign types, what you pay, and how to measure whether it's working.
Built to disrupt.
The agency model is broken. We built a better one.
Technology-powered growth, delivered faster, smarter and without the agency bloat.
Our Work
View all work Proof, not promises.
Nobody wants a website. They want more customers. Every build below is live right now - open it, load it, judge it.
We aren't another digital agency.
We spent years inside large agencies, running campaigns for brands with serious budgets. We know where the money goes: layers of account management, meetings that exist to justify a retainer, and six-week projects stretched across six months.
ALP is what's left once you take all of that out. A smaller team, direct access to the people actually doing the work, and technology handling everything that doesn't need a person.
You pay for the work, not the process around it.
What we do
Three things, really. We get you found, we build the site people land on, and we run the ads that bring them there. Pick the one you need.
Why people pick us
Four reasons, and you can hold us to all of them.
We go on what the numbers say
Every plan is built from your data, and we report on the things that pay you - leads, calls and sales. Not likes.
300% Average ROI increase
You get the people doing the work
No account manager in the middle. You talk to the specialists building your site and running your ads.
10+ Years in the industry
Nothing is off a template
We build for your business, your customers and your market. If it would not work for you, we do not suggest it.
100% Built to order
We have done it before
From one-person firms to national brands, across trades, retail, property, legal and finance.
500+ Projects delivered
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Talk to usGuides worth reading
No think pieces. No two thousand words saying nothing. Just what is working in search, ads and web right now, written by the people doing the work.
How Much Do Google Ads Cost in the UK? (2026 Guide)
A clear breakdown of what Google Ads cost in the UK in 2026 - typical click costs, monthly budgets, agency management fees, and what actually drives the price.
How Much Does SEO Cost in the UK? (2026 Pricing Guide)
What does SEO cost in the UK in 2026? Clear pricing for freelancers, agencies and retainers, plus costs by business size and industry, and how to budget.
How to Do an SEO Audit (Step by Step)
A beginner-friendly, step-by-step SEO audit you can run yourself. Check the technical basics, content, and authority, then turn findings into an action plan.
How to Do Keyword Research for SEO
A beginner's guide to keyword research. How to find the terms your customers search, judge volume and difficulty, group keywords into pages, with a worked example.
What is Local SEO and How Does It Work?
Local SEO helps your business show up when people search nearby and in the Google map pack. Here is how it works, plus a practical checklist to rank in your area.
SEO Featured
What is SEO? A Beginner's Guide
A plain-English beginner's guide to SEO. What search engine optimisation is, how Google decides what to rank, the three pillars, and how to get started.
What is Technical SEO? A Simple Guide
Technical SEO is the foundation that lets search engines crawl, understand and trust your site. Here is what it covers, the basics to get right, and how to check them.
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Less process. More progress.
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Tell us what you are trying to fix. We will tell you straight whether we can help, and what it would take.
Creating exceptional digital experiences that drive results and inspire action.
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