A boiler company that outgrew its own name.
BoilerBase rebranded to EnergyBase to cover renewables and air conditioning, not just boilers - a new identity, a new storefront and a homepage that quotes a price before it asks for a phone call.
- Client
- EnergyBase
- Sector
- Home Services
- Timeline
- 4 weeks
- Platform
- SvelteKit
What was in the way
BoilerBase had built a good business fitting boilers across the North West, then started selling air conditioning and renewables - services the name actively worked against. The old WordPress site carried a cartoon skyline, a headline that could have said anything ("Rely On Us For All Your Boiler And Heating Needs") and no prices anywhere, so every enquiry started from zero.
What we did about it
The rebrand to EnergyBase widened the name to match what they now sell. The new site leads with the five things you can actually buy and what each one costs, so a homeowner can qualify themselves before speaking to anyone. Accreditations moved up beside the fold, and the whole thing was rebuilt off WordPress to cut the weight.
What changed
Drag to see the difference.
BoilerBase on the left, the rebuild on the right. Same business, same services - a completely different first ten seconds.
Desktop homepage
Mobile homepage
Previously built on WordPress + Elementor.
Every decision on this page had a reason.
Hover a marker - or pick one from the list - to see why it's there.
Designed on a phone screen first.
Roughly two thirds of EnergyBase's visitors arrive on mobile. Every layout decision was made there and then scaled up - not the other way round.
Tablet
Desktop
Mobile
The kit the whole site is built from.
Colour, type and spacing defined once, then reused everywhere - which is why new pages take hours instead of days.
Brief to live in 4 weeks.
- 01
Rebrand
Week 1Named and built the EnergyBase identity to cover heating, cooling and renewables.
- 02
Structure
Week 2Mapped the five services and the pricing each one needed to show.
- 03
Design
Week 3Homepage, service and quote templates built around the price-first approach.
- 04
Build
Week 4SvelteKit build plus the redirect map for migrating off WordPress.
What EnergyBase actually got.
- EnergyBase brand identity
- Custom SvelteKit storefront
- Instant quote flow with upfront pricing
- Five service sections
- Accreditation and review integration
- Migration plan from the WordPress site
- Redirect map to protect existing rankings
- Mobile-first responsive design
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