Four specialisms, one firm, finally reading like it.
A rebuild for a Liverpool accountancy practice - replacing generic reassurance with a homepage that says what they do, who they do it for and how long they have been doing it.
- Client
- MCPW
- Sector
- Professional Services
- Timeline
- 3 weeks
- Platform
- SvelteKit
What was in the way
MCPW do four quite different things - accounting, financial planning, insurance and funding - and the old homepage led with "Your Financial Success Starts Here", which could have belonged to any firm in the country. Nothing above the fold told you what they actually did, where they were, or why 28 years in Merseyside mattered.
What we did about it
We led with the offer instead of the sentiment: accountancy, planning and protection under one roof. The four specialisms became the structure of the site rather than a dropdown, the trading history and team size moved above the fold as proof tiles, and a client login was added to the header for existing clients who were only visiting to find it.
What changed
Drag to see the difference.
The previous site on the left, the rebuild on the right. Same business, same services - a completely different first ten seconds.
Desktop homepage
Mobile homepage
Previously built on WordPress.
The part you notice before you read anything.
The site opens through a branded overlay rather than a white flash. The four colours in the wipe are the four specialisms - accountancy, planning, insurance and funding - so the load is doing brand work while it covers the wait.
Colour wipe, brand mark, progress, then the page itself - counters and all. Real timings, captured off the build.
Every decision on this page had a reason.
Hover a marker - or pick one from the list - to see why it's there.
Designed on a phone screen first.
Roughly two thirds of MCPW's visitors arrive on mobile. Every layout decision was made there and then scaled up - not the other way round.
Tablet
Desktop
Mobile
The kit the whole site is built from.
Colour, type and spacing defined once, then reused everywhere - which is why new pages take hours instead of days.
Brief to live in 3 weeks.
- 01
Audit
Week 1Pulled apart the old structure and mapped what each of the four specialisms needed.
- 02
Copy
Week 1-2Rewrote the homepage and service pages around the offer rather than the sentiment.
- 03
Design
Week 2Homepage plus service and article templates, signed off in one round.
- 04
Build
Week 3Custom SvelteKit build, tested on real devices and handed over on staging.
What MCPW actually got.
- Custom SvelteKit build
- Four service sections with their own landing pages
- Rewritten homepage and service copy
- Client login entry point
- Consultation booking flow
- Mobile-first responsive design
- Search-ready page structure and schema
Let's talk about your project
Tell us what you are trying to fix. We will tell you straight whether we can help, and what it would take.
Creating exceptional digital experiences that drive results and inspire action.