SEO for law firms.
A specialist legal SEO agency for solicitors and law firms across the UK. We help your firm win the clients searching for your practice areas - on Google and in AI answers.
Be the firm clients find first.
When someone needs a solicitor, they search - "conveyancing solicitor near me", "no win no fee personal injury", "family law advice" - and increasingly, they ask an AI assistant. The firms that show up get the enquiry. Everyone else is invisible at the exact moment a client is ready to instruct.
Legal keywords are high value and high competition, so it takes genuine expertise to rank. We combine technical SEO, practice-area content and real authority-building - all within the SRA's advertising rules - to grow your visibility in Google and in AI search.
Law firm SEO services.
Everything your firm needs to win clients from search, from technical SEO to AI visibility, handled by one senior team.
Technical SEO
Fast, crawlable, secure websites with the structured data that helps search engines understand each practice area.
Practice-Area Pages
Dedicated, optimised pages for every service - conveyancing, family, personal injury, commercial - that target what clients actually search.
Local SEO for law firms
Win the local map pack in your town or city with Google Business Profile, citations and reviews - across single or multi-office firms.
GEO / AI Search
Get your firm cited when prospects ask ChatGPT, Google AI Overviews and Perplexity for a solicitor - the search shift most firms are ignoring.
Digital PR & Authority
Earned coverage and legal-directory presence that builds the E-E-A-T and links Google rewards in a YMYL sector.
Transparent Reporting
Reporting tied to enquiries and instructions - not vanity metrics - with clear, jargon-free monthly updates. No lock-in contracts.
SEO for every practice area.
Clients search by the problem they need solving, not by "law firm". We build and optimise dedicated pages for each of your practice areas so you show up for the work you want more of.
Work in a niche we haven't listed? We cover it. Tell us your practice areas.
When clients ask AI for a solicitor.
"Who are the best personal injury solicitors near me?" "What should I look for in a conveyancing firm?" Your prospects are asking ChatGPT, Google AI Overviews and Perplexity these questions right now - and the answers name a handful of firms. Generative Engine Optimisation makes sure yours is one of them.
It's an advantage most law firms haven't even started on. Move now and you own the AI answer in your area before your competitors realise it matters.
Explore GEO / AI Search
A legal SEO agency that speaks your language.
We work with law firms across the UK - from high-street practices to multi-office firms - so we understand how clients search by practice area and how to turn that into instructions. Conveyancing, family, personal injury, commercial, private client: each gets content built around real search intent.
Wherever you're based, we tune the local targeting to your town or city while building the national authority that ranks you for the law firm SEO and SEO for solicitors terms that bring in new work.
From audit to instructions.
A clear, repeatable system - starting with a free audit, with no lock-in contracts.
Free SEO & AI Audit
We analyse your rankings, local visibility and how often your firm appears in AI answers, then show you the gaps.
Practice-Area Strategy
We prioritise the services and locations with the most valuable client intent and build the plan around them.
Technical Fixes
We clear the technical blockers - speed, structure, schema - that hold legal sites back.
Content & Authority
We create practice-area content and earn the links and citations that build trust in a YMYL sector.
Local & AI Visibility
We strengthen your local presence in the areas you serve and make your firm citable in AI search.
Measure & Grow
Transparent reporting on enquiries and instructions, with continuous improvement.
Free tools to get you started.
No sign-up - quick tools to help your firm get more from search and paid media.
Legal Marketing Questions
What law firms ask before starting with us.
Ready to win more clients?
Get a free, no-obligation SEO & AI-search audit and we'll show your firm exactly where its biggest opportunities are.
[email protected] - we usually respond within 2 hours.
ALP Agency
Creating exceptional digital experiences that drive results and inspire action.