ALP Logo
Instant Results

Google Ads PPC Services

Drive immediate traffic, generate qualified leads, and maximise your return on ad spend with our proven Google Ads strategies

Why Choose Our Google Ads Services?

Google Ads is the fastest way to drive qualified traffic and generate immediate results for your business

Immediate Results

Start driving traffic and generating leads within hours of campaign launch

Precise Targeting

Reach your ideal customers based on location, demographics, interests, and behaviour

Measurable ROI

Track every click, conversion, and pound spent with detailed performance analytics

Budget Control

Set daily budgets and maximum costs per click to maintain complete control over spending

Types of Google Ads We Manage

We create and manage all types of Google Ads campaigns to reach your customers at every stage of their journey

Search Ads

Text-based adverts that appear when people search for your keywords on Google.

Shopping Ads

Product-focused adverts featuring images, prices, and reviews for e-commerce businesses.

Display Ads

Visual banner adverts shown across Google's network of partner websites and apps.

Bing Ads

Engaging ads displayed on the world's second largest search engine, bing.

What's Included in Our PPC Service

Comprehensive Google Ads management covering all aspects of paid search advertising

Search Campaigns

Target customers actively searching for your products or services with compelling text adverts on Google search results.

Display Advertising

Reach your audience across millions of websites with visually engaging banner adverts and remarketing campaigns.

Performance Max

Engage audiences with modern-search via PMax, AI assisted targeting by demographics, interests, and user behaviour.

Local Campaigns

Drive foot traffic to your physical locations with location-based targeting and Google Maps integration.

Conversion Tracking

Implement comprehensive tracking to measure leads, sales, and other valuable actions from your campaigns.

Bid Management

Strategic bid management and automated bidding strategies to maximise your return on ad spend whilst staying within budget.

Advertising Platforms We Utilise

We leverage Google's entire advertising ecosystem to maximise your reach and results

Google Search

The world's largest search engine with billions of daily searches.

Bing

The world's second-largest search engine.

Google Display Network

Reach over 90% of internet users across millions of websites and apps.

Google Shopping

Showcase your products directly in Google's shopping results and merchant centre.

Our Google Ads Process

A proven methodology that consistently delivers results and maximises return on ad spend

01

Account Audit & Strategy

We conduct a comprehensive audit of your existing Google Ads account (if applicable) and develop a tailored strategy aligned with your business objectives and target audience.

02

Keyword Research & Selection

We research and identify high-converting keywords with optimal cost-per-click, ensuring your adverts reach the right customers at the right time.

03

Ad Creation & Testing

We craft compelling ad copy with strong calls-to-action and create multiple ad variations for A/B testing to maximise click-through rates and conversions.

04

Landing Page Optimisation

We optimise your landing pages to ensure they align with your adverts and provide a seamless user experience that drives conversions.

05

Campaign Launch & Management

We launch your campaigns with careful monitoring, making real-time adjustments to bids, budgets, and targeting to maximise performance.

06

Performance Analysis & Optimisation

We continuously analyse performance data, provide detailed reports, and implement ongoing optimisations to improve ROI and reduce cost-per-acquisition.

Key Performance Metrics We Track

We monitor essential KPIs to ensure your campaigns deliver maximum return on investment

Click-Through Rate (CTR)

Measure how compelling your adverts are to your target audience

Cost Per Click (CPC)

Track the average amount you pay for each click on your adverts

Conversion Rate

Monitor the percentage of clicks that result in valuable actions

Cost Per Acquisition (CPA)

Measure the cost to acquire each new customer or lead

Return on Ad Spend (ROAS)

Calculate the revenue generated for every pound spent on advertising

Quality Score

Google's rating of your advert relevance, landing page experience, and expected CTR

FAQ

Google Ads Frequently Asked Questions

Get answers to common questions about our Google Ads PPC services

Ready to Drive Immediate Results?

Let's discuss your advertising goals and create high-performing Google Ads campaigns that deliver qualified leads and sales

Let's Have A Brew • Contact Us • Start Your Project
💬

ALP Agency

Creating exceptional digital experiences that drive results and inspire action.

Stay connected for updates and insights
© ALP Agency 2025 Made with lots of ☕