Paid Social Marketiing
Boost brand awareness or drive direct sales with strategic Meta (Facebook/Instagram) and LinkedIn advertising campaigns
Why Choose Our Meta & LinkedIn Advertising?
We specialise in two key strategies: building brand awareness and driving direct sales through targeted Meta and LinkedIn campaigns
Precise Targeting
Reach your ideal customers based on detailed demographics, interests, and behaviours
High Engagement
Create meaningful interactions and build stronger relationships with your audience
Measurable Results
Track engagement, conversions, and ROI with detailed analytics and reporting
Scalable Growth
Expand successful campaigns across multiple platforms and audiences for rapid growth
Our Two Strategic Approaches
We focus on two proven strategies to maximise your return on social media investment
Brand Awareness Campaigns
Build recognition, trust, and recall with targeted reach campaigns designed to introduce your brand to new audiences and keep you top-of-mind.
Non-Brand Sales Campaigns
Drive direct conversions with targeted campaigns focusing on purchase intent, lead generation, and driving immediate sales actions.
Platforms We Specialise In
We focus exclusively on Meta and LinkedIn to deliver exceptional results where your audience is most active
Meta (Facebook)
The world's largest social network with 2.9 billion users and advanced targeting capabilities for both B2C and B2B.
Highly visual platform with 2 billion users, perfect for brand storytelling and product showcasing.
Premier B2B platform with 900 million professionals, ideal for lead generation and business growth.
Meta Business Suite
Unified campaign management across Facebook and Instagram with comprehensive analytics and audience insights.
What's Included in Our Paid Social Service
Comprehensive social media advertising management covering strategy, creative, and optimisation
Advanced Audience Targeting
Precise targeting based on demographics, interests, behaviours, custom audiences, and lookalike modelling for maximum relevance.
Creative Production
Eye-catching visual content, engaging video adverts, carousel designs, and story formats optimised for each platform.
A/B Testing
Systematic testing of ad creatives, copy, audiences, and placements to identify the most effective combinations.
Retargeting Campaigns
Re-engage website visitors, past customers, and engaged users with personalised messaging and offers.
Conversion Tracking
Comprehensive tracking of leads, sales, app installs, and other valuable actions across all social platforms.
Budget Optimisation
Strategic budget allocation across platforms and campaigns to maximise return on ad spend and achieve objectives.
Social Media Ad Formats We Create
We design and optimise various ad formats to maximise engagement and conversions across all platforms
Image Ads
High-quality static images designed to capture attention and drive engagement.
Video Ads
Engaging video content from short-form clips to longer narrative advertisements.
Carousel Ads
Multiple images or videos in a single advert, perfect for showcasing product ranges.
Stories Ads
Full-screen vertical adverts designed for mobile consumption and high engagement.
Collection Ads
Immersive shopping experiences that showcase products in a catalogue format.
Lead Generation Ads
Pre-filled forms that capture leads without users leaving the social platform.
Our Meta & LinkedIn Advertising Process
A strategic approach focused on maximising brand awareness or driving direct sales through Meta and LinkedIn campaigns
Social Media Audit & Strategy
We analyse your current social media presence and develop a comprehensive paid social strategy aligned with your business objectives and target audience behaviour.
Audience Research & Targeting
We research and define your ideal customer personas, creating detailed audience segments based on demographics, interests, behaviours, and lookalike audiences.
Creative Development & Testing
We create engaging visual content, compelling ad copy, and video creatives, then test multiple variations to identify the highest-performing combinations.
Campaign Setup & Launch
We configure campaigns across chosen platforms with optimal targeting, budgets, and bidding strategies to maximise reach and engagement.
Performance Monitoring & Optimisation
We continuously monitor campaign performance, making real-time adjustments to targeting, budgets, and creative elements to improve results.
Reporting & Insights Analysis
We provide detailed performance reports with actionable insights, ROI analysis, and strategic recommendations for continued growth.
Key Performance Metrics We Track
We monitor essential KPIs to ensure your social media campaigns deliver maximum engagement and ROI
Reach & Impressions
Monitor how many people see your adverts and the total number of times they're displayed
Engagement Rate
Track likes, comments, shares, and other interactions relative to reach
Click-Through Rate (CTR)
Measure the percentage of people who click on your adverts after seeing them
Cost Per Click (CPC)
Monitor the average cost for each click to your website or landing page
Conversion Rate
Track the percentage of clicks that result in valuable actions like purchases or sign-ups
Return on Ad Spend (ROAS)
Calculate the revenue generated for every pound spent on social media advertising
Cost Per Acquisition (CPA)
Measure the cost to acquire each new customer or qualified lead
Lifetime Value (LTV)
Analyse the long-term value of customers acquired through social media advertising
Meta & LinkedIn Advertising Frequently Asked Questions
Get answers to common questions about our Meta and LinkedIn advertising services
Ready to Boost Brand Awareness or Drive Sales?
Let's create targeted Meta and LinkedIn campaigns that either build brand recognition or drive direct conversions for your business
ALP Agency
Creating exceptional digital experiences that drive results and inspire action.