Abbey Doors - Website Case Study | ALP Agency
ALP Agency
Home Improvement Lancashire & the North West / 2026

Four services, four doors into the site.

A brochure build for a garage door specialist - installs, repairs, remotes and spares each given equal weight and their own route to a quote.

abbeygaragedoors.co.uk
Abbey Doors website homepage
Client
Abbey Doors
Sector
Home Improvement
Timeline
12 days
Web DesignWeb DevelopmentLocal SEOBlog Setup
01 - The brief

What was in the way

Abbey Doors do four distinct jobs, and the old site only really talked about one of them. Repair customers - the most urgent, highest-intent visitors - had nowhere obvious to land.

02 - The approach

What we did about it

Four service cards break the fold, each leading to its own page and its own quote form. A blog was added underneath to build local relevance over time.

What it did once it went live

4
Dedicated service pages
12
Days to launch
40+
Years of experience surfaced
03 - Responsive

Designed on a phone screen first.

Roughly two thirds of Abbey Doors's visitors arrive on mobile. Every layout decision was made there and then scaled up - not the other way round.

Abbey Doors website on a tablet

Tablet

abbeygaragedoors.co.uk
Abbey Doors website on desktop

Desktop

Abbey Doors website on a phone

Mobile

04 - Design system

The kit the whole site is built from.

Colour, type and spacing defined once, then reused everywhere - which is why new pages take hours instead of days.

05 - Performance

Fast isn't a feature. It's the floor.

A slow site quietly costs you enquiries you'll never hear about. Here's where abbeygaragedoors.co.uk sits on Google's own measurements.

95
Performance
98
Accessibility
100
Best practices
100
SEO
06 - Deliverables

What Abbey Doors actually got.

  • 12-page WordPress build
  • Four service sections with individual quote forms
  • Blog with category structure
  • Local SEO foundation & schema markup
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