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Paid Marketing

Spend less. Sell more.

Google, Bing and Shopping campaigns managed for profit - precise targeting, relentless testing and transparent reporting that ties every pound to revenue.

Paid-media specialist monitoring live campaign dashboards
4.2x
Avg. ROAS
£10m+
Ad Spend Managed
−38%
Avg. Cost per Lead
48h
Campaign Turnaround
Why Paid

Growth you can switch on.

Paid media puts you in front of ready-to-buy customers instantly and scales with demand. Done right - tracked to revenue and optimised relentlessly - it's the fastest lever you have.

Instant Reach

Be in front of buyers today, not in six months - paid delivers now.

Precision Targeting

Reach the right people, in the right moment, with the right message.

ROAS-Obsessed

Every pound is tracked to revenue - we optimise for profit, not clicks.

Always Testing

Continuous experimentation on creative, audiences and bidding.

Paid media team reviewing campaign performance
Channels

Three channels, one goal.

Profitable growth - run any channel solo or together for maximum reach.

What's Included

Full-funnel management.

From strategy to creative to conversion - every part of your paid programme.

Paid media campaign planning and reporting

Strategy & Planning

Channel mix, budgets and goals mapped to your commercial targets.

Keyword & Audience Research

Finding the highest-intent searches and audiences worth your spend.

Ad Creative & Copy

Compelling ads and assets engineered to win the click and the sale.

Bid & Budget Management

Smart bidding and pacing that maximise return on every pound.

Landing Page & CRO

Aligning ads to pages that actually convert the traffic.

Tracking & Reporting

Accurate conversion tracking and transparent ROAS reporting.

Our Process

Built to perform.

A disciplined system that turns ad spend into profitable, scalable growth.

01

Audit & Goals

We review your accounts, tracking and goals to find quick wins and waste.

02

Strategy

We plan channels, budgets, audiences and the offers that will perform.

03

Build

We structure campaigns, write ads and set up airtight conversion tracking.

04

Launch & Optimise

We go live and optimise bids, audiences and creative continuously.

05

Test & Scale

We test relentlessly and scale what works while protecting ROAS.

06

Report & Refine

Transparent reporting tied to revenue, with a clear plan for next.

FAQ

Paid Marketing Questions

What advertisers ask before trusting us with their budget.

Areas We Serve

Paid media across the North West.

We're a Lancashire-based team running paid campaigns for businesses across Chorley, Preston, Liverpool and Manchester - as well as UK-wide.

Ready to make ads pay?

Get a free account audit and we'll show you where the wasted spend is and where the growth is hiding.

[email protected] - we usually respond within 2 hours.

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ALP Agency

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