SEO that fills baskets.
Category, product and faceted-navigation SEO engineered for large catalogues — optimised for organic revenue, not just rankings, and built to scale across thousands of SKUs.
Catalogues are complex.
Thousands of products, endless filter combinations and constant stock changes make e-commerce SEO a different sport. We've optimised huge catalogues and know exactly where the revenue hides.
Revenue, Not Traffic
We optimise for sales and margin — not visits that never convert.
Category-Led
Category and collection pages are your biggest opportunity. We treat them that way.
Faceted Navigation
We tame filters and parameters so they help SEO instead of bloating your index.
Built for Scale
Templates and automation that work across thousands of SKUs.
Built for stores.
The specialist work that turns a big catalogue into an organic revenue engine.
Category & Collection SEO
Optimised, intent-matched category pages that capture high-volume shopping demand.
Product Page SEO
Titles, descriptions, schema and content that rank and convert at SKU level.
Faceted Navigation
Crawl and index control for filters, parameters and variations at scale.
Product Schema
Rich results for price, availability and reviews that win clicks in the SERP.
Site Speed & CWV
Performance work that lifts rankings and conversion on product-heavy sites.
Inventory & Lifecycle
Handling out-of-stock, discontinued and seasonal products without losing equity.
Catalogue to checkout.
A complete programme spanning architecture, templates, schema and revenue tracking.
E-Commerce Audit
Technical, category and product-level review with a prioritised plan.
Category Strategy
A mapped structure of category and collection pages built around demand.
Template Optimisation
Scalable on-page improvements applied across product and category templates.
Crawl Management
Faceted navigation and parameter handling that protects your crawl budget.
Schema & Feeds
Product structured data and clean data ready for rich results and shopping.
Revenue Reporting
Organic revenue, AOV and category performance tracked every month.
From catalogue to conversions.
A repeatable system that scales organic revenue across the whole store.
Audit & Benchmark
We review technical health, category structure, product templates and competitors.
Architecture & Strategy
We design a category and URL structure mapped to shopping intent and demand.
Technical Foundation
We fix crawl, faceted navigation, speed and schema across the catalogue.
Category & Product Optimisation
We optimise templates and key pages to rank and convert at scale.
Authority & Content
We build content and links that grow topical authority for your categories.
Measure & Scale
We track organic revenue, double down on winners and expand coverage.
E-Commerce SEO Questions
What retailers and online stores ask before scaling organic.
Ready to grow organic revenue?
Get a store audit and a clear plan to turn your catalogue into a compounding sales channel.
[email protected] — we usually respond within 2 hours.
ALP Agency
Creating exceptional digital experiences that drive results and inspire action.