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Bing Ads

The channel most overlook.

Microsoft Advertising reaches a valuable, high-intent audience with less competition - often at a lower cost per click and a stronger return than Google alone.

Hero Image
Realistic photograph of a tidy minimalist desk with a laptop showing a Microsoft Advertising-style search page and a clean campaign dashboard, cool daylight from a side window with a soft blue cast, a single warm highlight, shallow depth of field - understated, professional, clearly a real photo.
−30%
Lower Avg. CPC
100m+
Unique Searchers
High
Buyer Intent Audience
Import
From Google in Minutes
Why Microsoft Ads

Less competition, more return.

Most advertisers pour everything into Google and ignore Microsoft - leaving a high-intent, affluent audience available at lower cost. We help you tap it, with LinkedIn targeting and easy campaign imports.

Lower Costs

Less competition often means cheaper clicks and stronger ROI.

Valuable Audience

Microsoft's network skews toward affluent, professional buyers.

Easy to Add

We import and adapt your Google campaigns to launch fast.

B2B Strength

Strong reach on work devices and LinkedIn-powered targeting.

Why Image
Quiet B2B scene of a professional searching on a Windows laptop in a calm corporate office, soft window light and cool tones, a subtle Microsoft-style search UI on screen, composed and credible with a subtle yellow accent.
Capabilities

The Microsoft toolkit.

Everything Microsoft Advertising offers - including targeting Google can't match.

Search Campaigns

High-intent search ads across Bing, Yahoo and the Microsoft network.

Google Import

Importing and tailoring your Google Ads for Microsoft Advertising.

LinkedIn Targeting

Company, industry and job-function targeting unique to Microsoft.

Audience & Display

Audience network and remarketing to extend reach efficiently.

Microsoft Shopping

Product feeds and Shopping campaigns for e-commerce.

Conversion Tracking

Robust tracking and reporting tied to revenue.

What's Included

Set up, scaled, reported.

A complete Microsoft Advertising programme, managed for efficiency.

Included Image
Minimal still life on a slate-grey desk: a laptop showing a campaign-import screen, a single card of audience-targeting notes and a clipped performance summary, restrained even light, sharp and professional.

Account Audit

A review of any existing Microsoft Ads activity and opportunity.

Import & Adapt

Bringing across Google campaigns and tailoring them for Microsoft.

Ad Creation

Compelling search ads and extensions written for the audience.

Audience Targeting

LinkedIn and Microsoft audience layers for precision.

Bid Management

Bidding and budget pacing tuned to your goals and margins.

Reporting

Transparent ROAS reporting and ongoing optimisation.

Our Process

Efficient by design.

A focused system that makes the most of Microsoft's lower-cost reach.

01

Audit & Goals

We assess opportunity on Microsoft Advertising and set clear targets.

02

Import & Strategy

We import Google campaigns where useful and plan the Microsoft approach.

03

Build

We adapt and build campaigns, ads and audience targeting.

04

Launch & Optimise

We go live and optimise bids, search terms and audiences.

05

Test & Scale

We test and scale winners while keeping costs efficient.

06

Report & Refine

We report on revenue and ROAS and refine continuously.

FAQ

Microsoft Advertising Questions

What advertisers ask before adding Bing / Microsoft Ads.

Untapped reach, waiting.

Get a free audit and see what Microsoft Advertising could add to your results.

[email protected] - we usually respond within 2 hours.

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