The channel most overlook.
Microsoft Advertising reaches a valuable, high-intent audience with less competition — often at a lower cost per click and a stronger return than Google alone.
Less competition, more return.
Most advertisers pour everything into Google and ignore Microsoft — leaving a high-intent, affluent audience available at lower cost. We help you tap it, with LinkedIn targeting and easy campaign imports.
Lower Costs
Less competition often means cheaper clicks and stronger ROI.
Valuable Audience
Microsoft's network skews toward affluent, professional buyers.
Easy to Add
We import and adapt your Google campaigns to launch fast.
B2B Strength
Strong reach on work devices and LinkedIn-powered targeting.
The Microsoft toolkit.
Everything Microsoft Advertising offers — including targeting Google can't match.
Search Campaigns
High-intent search ads across Bing, Yahoo and the Microsoft network.
Google Import
Importing and tailoring your Google Ads for Microsoft Advertising.
LinkedIn Targeting
Company, industry and job-function targeting unique to Microsoft.
Audience & Display
Audience network and remarketing to extend reach efficiently.
Microsoft Shopping
Product feeds and Shopping campaigns for e-commerce.
Conversion Tracking
Robust tracking and reporting tied to revenue.
Set up, scaled, reported.
A complete Microsoft Advertising programme, managed for efficiency.
Account Audit
A review of any existing Microsoft Ads activity and opportunity.
Import & Adapt
Bringing across Google campaigns and tailoring them for Microsoft.
Ad Creation
Compelling search ads and extensions written for the audience.
Audience Targeting
LinkedIn and Microsoft audience layers for precision.
Bid Management
Bidding and budget pacing tuned to your goals and margins.
Reporting
Transparent ROAS reporting and ongoing optimisation.
Efficient by design.
A focused system that makes the most of Microsoft's lower-cost reach.
Audit & Goals
We assess opportunity on Microsoft Advertising and set clear targets.
Import & Strategy
We import Google campaigns where useful and plan the Microsoft approach.
Build
We adapt and build campaigns, ads and audience targeting.
Launch & Optimise
We go live and optimise bids, search terms and audiences.
Test & Scale
We test and scale winners while keeping costs efficient.
Report & Refine
We report on revenue and ROAS and refine continuously.
Microsoft Advertising Questions
What advertisers ask before adding Bing / Microsoft Ads.
Untapped reach, waiting.
Get a free audit and see what Microsoft Advertising could add to your results.
[email protected] — we usually respond within 2 hours.
ALP Agency
Creating exceptional digital experiences that drive results and inspire action.