Adlington Electrical - Website Case Study | ALP Agency
ALP Agency
Trades Adlington, Lancashire / 2026

A callback request that takes eleven seconds.

Domestic, commercial and industrial electrical work split into clean service paths, with a callback form docked under the hero on every screen size.

adlingtonelectrical.co.uk
Adlington Electrical website homepage
Client
Adlington Electrical
Sector
Trades
Timeline
8 days
Web DesignWeb DevelopmentLocal SEO
01 - The brief

What was in the way

Adlington Electrical were losing enquiries to whoever answered first. The site needed to turn an interested visitor into a phone number in as few taps as possible.

02 - The approach

What we did about it

We anchored a three-field callback form directly beneath the hero, kept the fleet photography front and centre as proof, and gave each of the three service types its own page.

What it did once it went live

61%
More form submissions
11s
Median time to enquire
8
Days to launch
03 - Responsive

Designed on a phone screen first.

Roughly two thirds of Adlington Electrical's visitors arrive on mobile. Every layout decision was made there and then scaled up - not the other way round.

Adlington Electrical website on a tablet

Tablet

adlingtonelectrical.co.uk
Adlington Electrical website on desktop

Desktop

Adlington Electrical website on a phone

Mobile

04 - Design system

The kit the whole site is built from.

Colour, type and spacing defined once, then reused everywhere - which is why new pages take hours instead of days.

05 - Performance

Fast isn't a feature. It's the floor.

A slow site quietly costs you enquiries you'll never hear about. Here's where adlingtonelectrical.co.uk sits on Google's own measurements.

96
Performance
100
Accessibility
100
Best practices
100
SEO
06 - Deliverables

What Adlington Electrical actually got.

  • Custom responsive build
  • Callback form with instant email alerts
  • Three service landing pages
  • Local SEO foundation
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